Andreas Gabriel published as co-author in Agriculture & Human Values
Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany
Digital technologies have become increasingly popular in agriculture. An online survey provides initial insights to reduce this knowledge gap. The sample represents the German population in terms of gender, age (minimum 18 years), education and size of place of residence. Results showed that if the potential of digital farming technologies (DFT) regarding animal welfare and environmental protection was described, respondents reacted positively. Thus, the general attitudes of respondents toward the benefits of DFT were mostly positive. Results showed that the dominant positive influences on respondents’ attitudes toward the benefits of DFT were a generally positive attitude toward farming and a strong trust in farmers in Germany. Confronting respondents with pictures showing DFT resulted in many spontaneous negative associations and general criticism of agricultural production. However, as agriculture as a whole is criticized by many groups in Germany, it is unlikely that benefits from digitalization will significantly increase the public acceptance of agriculture as a whole. The article is published open access.
Pfeiffer, J., Gabriel, A. & Gandorfer, M. (2020). Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany. Agriculture and Human Values. doi.org/10.1007/s10460-020-10145-2