Dipl.-Ing. (FH) Andreas Gabriel

Andreas Gabriel is elaborating his PhD thesis on the specific topic of “System analysis of small horticultural retail companies” at the Chair of Economics of Horticulture and Landscaping of the Technical University of Munich (TUM) since December 2012.

He studied Horticulture at the University of Applied Sciences of Weihenstephan at Freising and was working from 2004 to 2015 as research associate at the Chair of Marketing and Management of Biogenic Resources (MNR), Weihenstephan-Triesdorf University of Applied Sciences (HSWT), (Straubing Center of Science).

Andreas Gabriel was working on several research projects with main focus on empirical market and social research in the areas of Horticulture, Foodstuff, Agriculture and Biotechnology. Since September 2015 he is CEO of GreenSurvey - Institute of Market Research Prof. Dr. Menrad GmbH. GreenSurvey offers market research services for green industries such as Agribusiness, Food Industries and Biogenic Ressources.

Current Research Topics
  Marketing and consumer behaviour
  Business management in SMEs
  Aspects of sustainability in horticultural value chains
Selected Scientific Publications
Gabriel, A., Bitsch, V., & Menrad, K. (2016). Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany. Systemic Practice and Action Research. doi:10.1007/s11213-016-9388-1
Gabriel, A., & Menrad, K. (2015). Cost of co-existence of GM and non-GM products in the food supply chains of rapeseed oil and maize starch in Germany. Agribusiness – an International Journal 31 (4), 472-490.
Gabriel, A., & Menrad,  K. (2015). Market acceptance and willingness to pay of consumers for plants in biodegradable pots. Acta Horticulturae 1099, 297-305.
Gabriel, A., & Menrad, K. (2014). The Costs of GM and non-GM Co-existence in processed food systems- demonstrated for the cases of the German supply chains of chocolate and frozen pizza. Journal of Agricultural and Food Industrial Organization 12 (1), 141-158.
  Gabriel, A., & Menrad, K. (2013). Segmentation of customers of horticultural non-food products in Southern Germany. German Journal of Agricultural Economics 62 (3), 192-202.
  Menrad, K., & Gabriel, A. (2009). National innovation systems in horticulture in Germany and the Netherlands. International Journal of Public Policy 4 (6), 495-510.
  Publication list (SR)
Teaching activities
  Teaching activities at the Faculty of Horticulture and Food Technology, Weihenstephan-Triesdorf University of Applied Sciences (HSWT) (Freising); Mentoring of student projects and about 40 diploma, bachelor and master theses.
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