Dipl.-Ing. (FH) Andreas Gabriel

Research Associate

andreas.gabriel [at] tum.de

Phone +49 8161 71 2586

Room 4107.I.108

Andreas Gabriel is research associate at the chair of Economics in Horticulture and Landscaping working on the Research project „Statistik Gartenbau Bayern: Fokus Gemüsebau“.

He studied Horticulture at the University of Applied Sciences of Weihenstephan at Freising and was working from 2004 to 2015 as research associate at the Chair of Marketing and Management of Biogenic Resources (MNR), Weihenstephan-Triesdorf University of Applied Sciences (HSWT), (Straubing Center of Science).

Andreas Gabriel was working on several research projects with main focus on empirical market and social research in the areas of Horticulture, Foodstuff, Agriculture and Biotechnology.

Current Research Topics
Market research and consumer research mainly in the horticultural retail sector
Business management in horticultural small- and medium-sized companies
Selected Scientific Publications
Gabriel, A., Bitsch, V., & Menrad, K. (2017). Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany. Systemic Practice and Action Research 30 (2), 145-172. doi:10.1007/s11213-016-9388-1
Gabriel, A., Bitsch, V., & Menrad, K. (2016). Conceptual framework for system analysis of family-run agricultural SMEs. Journal of Small Business and Entrepreneurship 28 (4), 325-344. doi:10.1080/08276331.2016.1205914
Gabriel, A., & Menrad, K. (2015). Cost of co-existence of GM and non-GM products in the food supply chains of rapeseed oil and maize starch in Germany. Agribusiness – an International Journal 31 (4), 472-490.
Gabriel, A., & Menrad, K. (2015). Market acceptance and willingness to pay of consumers for plants in biodegradable pots. Acta Horticulturae 1099, 297-305.
Gabriel, A., & Menrad, K. (2014). The Costs of GM and non-GM Co-existence in processed food systems- demonstrated for the cases of the German supply chains of chocolate and frozen pizza. Journal of Agricultural and Food Industrial Organization 12 (1), 141-158.
Gabriel, A., & Menrad, K. (2013). Segmentation of customers of horticultural non-food products in Southern Germany. German Journal of Agricultural Economics 62 (3), 192-202.
Menrad, K., & Gabriel, A. (2009). National innovation systems in horticulture in Germany and the Netherlands. International Journal of Public Policy 4 (6), 495-510.
Publication list (SR)
Teaching activities
Teaching activities at the Faculty of Horticulture and Food Technology, Weihenstephan-Triesdorf University of Applied Sciences (HSWT) (Freising).
Mentoring of student projects and about 40 diploma, bachelor and master theses.
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